- Even 65% of adults over the age of 65 use Facebook. It has over 1.85 billion users. Most users check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook.
- Facebook is the most cost-effective advertising investment any business can make.
- You can double, triple, or quadruple your business growth with Facebook advertising.
- It is cheaper than almost every alternative source of advertising.
- The targeting options are more precise than the rest.
- You can target
- Previous customers
- Website visitors and specific demographics.
- You can increase your touch points with your audience
- ramp up awareness
- Location
- And a lot more…
- The social aspect of Facebook advertising makes it better than any other form of advertising that exists.
- Facebook advertisements can go viral.
- If your ads are reaching the right people, they will likely share it with a friend.
- The ability to spread word-of-mouth and referrals will be a significant benefit for the Book
47% of Americans say Facebook is their number 1 influencer of purchases.
Research Shows
- 4 in 10 social media users have bought a product after “liking” or favoriting on Facebook, Twitter.
- Facebook - 30.8% of consumers saying it influences them more than any other platform
- 74% of consumers rely on social networks to guide purchase decisions
- Facebook is the most effective platform to get consumers talking about products
- 71% of people are more likely to purchase something based on a social media referral
- 81% of consumers say that posts from friends directly influence their buying decisions
- 38% of moms are more apt to purchase from brands that other women “like” on Facebook.
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