Eric Hoffer Award Book Marketing Strategy


The US Review of Books connects authors with professional book reviewers and places their book reviews in front of 18,767 subscribers, The US Review has carefully cultivated book reviewing talent, resulting in a consistent staff and publication. All US Review coverage falls under strict guidelines and style restrictions.

If you’re an author who doesn’t consider book reviews and thinks that your sales talk alone can make people buy your book, you couldn’t be more wrong.

  • Book reviews help booksellers and librarians know how many copies of your book they should stock. WHY?  Book review publications whose primary readership is mostly composed of booksellers and librarians who are looking to stock books that would be read by many.


  • Book reviews can make your book gain a more visible presence in the market.  A book that is more visible compared to the rest of the competition gets sold and bought more easily.
  • The high visibility of your book translates to higher sales, and more profit not just for the bookstore selling your book but you as well.
  • Book reviews act as organic marketing for your book.The typical reader can be trusted to buy and read a book, especially if from a first-time or independent author if they see that others have bought and reviewed it positively before they do.
  • Book reviews can help cement your overall reputation as an author.
  • Most readers place a high amount of trust in third-party book reviews as they are usually more credible, which you would want to have in your book.

                      MARKETING STRATEGY AND PREPARATION

PRE-MARKETING PREPARATION:

  • IDENTIFY THE  AND ANALYZE WHAT YOU HAVE DONE SO FAR TO PROMOTE YOUR BOOK
  • IDENTIFY  YOUR GOAL WITH YOUR BOOK ( what you want to achieve)
  • Examples are
  • Increase book sale.
  • Become traditionaly published author.
  • distribution of your book in bookstore across united stated
  • make your book become  a Hollywood movie
  • increase social media presence

MARKETING GOAL

  • CREATE CREDIBILTY FOR YOUR BOOK  -  A solid foundation for your book
  •  INTENSIFY  THE CURRENT MARKETING OF YOUR BOOK
  • SHOWCASE YOUR BOOK TO THE  MAJOR INFLUENCER IN THE BOOK INDUSTRY
  • BOOSTORE OWNER, LIBRARY, TRADIONAL PUBLISHER, MOVIE EXECUTIVE AND BOOK BUYERS

MARKETING APPROACH AND STRATEGY:

  • GUARANTEED REVIEWS FROM US REVIEW OF BOOKS
  • BOOK AWARD FINALIST ENTRY  “Eric Hoffer Award”  “The Montaigne Medal”  “The da Vinci Eye” “The First Horizon Award”

 Eric Hoffer Award Grand Prize Short List

As the annual judging draws to a close, the Eric Hoffer Award announces a small set of grand prize award finalists. This small list or "short list" of finalists is an honored distinction of its own and is announced in public, as the annual draws to a close, the Eric Hoffer Award announces a small set of grand prize award finalists. This small list or "short list" of finalists is an honored distinction of its own and is announced publicly

The Montaigne Medal

Each year, the Eric Hoffer Award presents the Montaigne Medal to the most thought-provoking books. These are books that either illuminate, progress, or redirect thought. The Montaigne Medal is given in honor of the great French philosopher Michel de Montaigne, who influenced people such as William Shakespeare, René Descartes, Ralph Waldo Emerson, Friedrich Nietzsche, Jean-Jacques Rousseau, and Eric Hoffer. This is an additional distinction beneath the Eric Hoffer Award umbrella. 

The da Vinci Eye

Each year, the Eric Hoffer Award presents the da Vinci Eye to books with superior cover artwork. Cover art is judged on both content and style. The da Vinci Eye is given in honor of the historic artist, scientist, and inventor Leonardo da Vinci. This is an additional distinction beneath the Eric Hoffer Award umbrella.


Events Marketing:

  • Result will be announced publicly
  • Finalist will receive  national media coverage and exposure in the industry
  • Announcement of the winning tittle
  • The result of the event will be posted  in social media sites
  • Results announced to 100,000 booksellers, publishers, public and academic librarians, wholesalers, distributors.



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Friday -

Publishing and Marketing Expert

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